May 29th, 2015
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Twitter Brings Programmatic to Social with Amplify Update

The microblogging service has introduced a program called Auto Amplify. The new feature reduces lots of manual work and helps brands better manage their campaigns in real time.
May 29th, 2015
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What Challenges Do Agencies Face in 2015?

According to some agency higher-ups, the quickly-growing digital space calls for constant innovation.
May 29th, 2015
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Tweets of Week: Memorial Day, Burgers, and Biscuits

This week, Twitter remembered our fallen soldiers on Memorial Day, got really into #NationalBurgerDay, and finished with #NationalBiscuitDay.
May 29th, 2015
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A Convincing Case for Brand Term Bidding

Though some search marketers think bidding on branded keywords hurts your traffic, doing so ultimately results in more clicks for you - and less for your competitors.
May 29th, 2015
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A Convincing Case for Brand Term Bidding

Though some search marketers think bidding on branded keywords hurts your traffic, doing so ultimately results in more clicks for you - and less for your competitors.
May 29th, 2015
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VIDEO: Fresh Talent Key to Tackling Marketing Disruptions, Says McKinsey

McKinsey's David Edelman speaks to ClickZ about how marketers can invest in new models for employee management and how the industry should be guiding young talent.
May 28th, 2015
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New Google AdWords Products and Partnerships Focus on App Attribution

During its annual I/O Conference, Google announced new offerings and mobile partnerships to improve segmentation, attribution and promotion within apps.
May 28th, 2015
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Google Enhances AdMob Tools and Adds Mediation Partners

The company has added a slew of features to AdMob, its mobile ad network, for better targeting and user segmentation.
May 28th, 2015
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Why Mobile Is Content Marketing’s Missing Link

It's crucial for content marketers to think about smartphones and tablets, as the average amount of video we watch on mobile devices is expected to jump by nine minutes this year.
May 28th, 2015
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Are You Ready For the Marriage of Google and Twitter?

Location-based marketers have the most to gain from Google's new relationship with Twitter, especially given the popularity of Google Now.