January 29th, 2015
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New Havas Brand to Drive More Than $70M in Data-Related Revenue

The ad network has consolidated its full-service global agency Havas EHS and data intelligence agency Havas Discovery into one new brand called Helia.
January 29th, 2015
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Nike Uses Wearable Data to Recreate “Your Year”

Nike is drawing from athletes' Nike+ wearable data to compile one-minute personalized videos that summarize users' achievements and are shareable across social media.
January 29th, 2015
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GOiMarketing Hired by Dow-Key Inc., a Dover Company, for Online Marketing … – Press Release Rocket


GOiMarketing Hired by Dow-Key Inc., a Dover Company, for Online Marketing ...
Press Release Rocket
GOiMarketing Inc, a leading internet advertising and online marketing company, based in Thousand Oaks California, extends and expands their long association with Dow-Key and parent company Dover Corporation. GOiMarketing provides both enterprise ...

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January 29th, 2015
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Retailers Could Deploy Beacons in New Ways in 2015

Industry experts anticipate that beacon marketing will rise in popularity in 2015. So how can marketers leverage the rich amount of data beacons provide?
January 29th, 2015
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Retailers Could Deploy Beacons in New Ways in 2015

Industry experts anticipate that beacon marketing will rise in popularity in 2015. So how can marketers leverage the rich amount of data beacons provide?
January 29th, 2015
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Spotlight On: Pandora’s Jack Krawczyk

The director of product management recently spoke with ClickZ about Pandora's troves of user data, which goes back more than eight years, and how it enhances the music-streaming platform.
January 29th, 2015
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Spotlight On: Pandora’s Jack Krawczyk

The director of product management recently spoke with ClickZ about Pandora's troves of user data, which goes back more than eight years, and how it enhances the music-streaming platform.
January 29th, 2015
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4 Trends in Demand Generation for 2015

In the coming year, marketing will continue to evolve, while data will be more important than ever.
January 29th, 2015
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Brands Increasingly Choose Data Ownership

By bringing programmatic buying in-house and having their own data management platforms, brands like Allstate and Netflix are able to exercise total control over their user data.
January 29th, 2015
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The Internet of Things Could Wreak Havoc on Industry Standards

The recent Consumer Electronics Show in Las Vegas featured more connected devices than ever before, but the industry doesn't yet have much insight into how to standardize and measure the new data.